The Skinny Trend of UK fashion Females.

 Skinny trend fashion UK

Due to the forced social environment, the dilemma of what is considered the ideal size, shape, and body image continues to influence consumer decisions about clothing and fashion choices. Body image identification has been found to be essential for providing clothing and consumables (Sparrows and Burns 1994). Introduction to methodological theories in the search for physical catheters for fashion products, Apeagyei et al. (2007) noted that physical measurement alone is not a cure for consumer size and consumer fit problems and draws attention to the tension between body image and geometry. In general, women are ashamed of their physical appearance due to physical catheterization (degree of satisfaction / dissatisfaction). This not only affects the appropriateness and preference of clothing but also the relative estimation of body image. Encouraged by the media, the imitation of celebrities and the desire to be fashionable have been the focus of attention of current consumers, with some trying to fit in by portraying the ideal body as a "thin trend". 

Clothing designed to express the social status of the wearer goes back in history (Smile 1904). When combined with a trend or fashion, it can be expressed as a way of life that revolves around activities and interests. It's about self-expression and covering the body. These cultural values ​​influencing gender, age, and societal attitudes have been formulated (Caesar 1985, Davis 1992) and represent the changing 'zeitgeist' lifestyle of the current social climate. The fashionable family slate has changed over time and the body has been repeatedly manipulated in compliance (Fay & Price 1994). Clothing was considered a means of changing the surface and shape of the body (Raus 1989), so that clothing could be changed according to modern fashion. 2000 (Note that the process of fashion involves constant changes in clothing, appearance and body image that allow individuals to actively manage their presence (Cash 1990). Because consumer habits and attention to shopping change (Campbell 2004) tend to meet an individual's physical needs, their perceptions of body size and shape influence the appropriateness of clothing.

Fashion and trends are spreading widely as technological advances now allow information to spread more widely. Qaiser (1985) established that fashion is a collective practice by which wearers spread a style from their introduction to their consumer adoption. It mainly involves the flow of information, ideas and products between different levels of the market through marketing activities. According to Mantel (2006a), women are becoming more aware of fashion and trends than ever before due to celebrities and numerous fashion magazines and media features. It also indicates that consumers know what they want and are willing to imitate the style of their favorite celebrity.

Taylor and Kozanza (2002) emphasize that young people in particular are engaged in social acceptance and social commitment in order to make the right choice of clothing. Horowitz (2002) describes the group as "free spending," and acknowledges its significant representation in retail consumption. The basic data in this study focuses on young adults. Coaster and May (1985) suggest that this segment of the market spends more on expensive fashion and fashion-related items than any age group.